New Delhi: Haier India, a leading home appliance brand, has partnered with Disney+ Hotstar as an associate sponsor for the prestigious 137th edition of the Wimbledon Championships. This exciting collaboration strengthens Haier’s commitment to connecting with Indian consumers through their passion for sports.
The sponsorship deal grants Haier valuable brand exposure throughout the Wimbledon Championships, which take place until July 14, 2024. This includes visibility on Disney+ Hotstar’s connected TV platform, a popular choice for viewers streaming the matches live.
This partnership aligns perfectly with Haier India’s “Sport-o-Tainment” marketing strategy. The company has been actively building stronger relationships with its customers by sponsoring major sporting events, including Roland-Garros and the ATP Tour. Haier plans to continue exploring sports partnerships in the future, aiming to connect with tech-savvy audiences across India.
“We are thrilled to be associated with the Wimbledon Championships as an associate sponsor on Disney+ Hotstar,” said NS Satish, President of Haier Appliances India. “This collaboration holds particular significance as it targets the many tennis enthusiasts in our country. Through this partnership, Haier India aims to unlock new opportunities that resonate with our vision of ‘More Creation, More Possibilities.'”
This strategic move by Haier India leverages the immense popularity of both Wimbledon and Disney+ Hotstar to reach a massive audience. The sponsorship is expected to generate significant brand awareness and connect Haier with potential customers who value innovation and quality, perfectly aligning with the company’s vision.
