New Delhi: In a significant victory for Britannia Industries, the Delhi High Court has issued an injunction against Desi Bites Snack Foods, preventing the company from using the iconic ‘Good Day’ trademark on its products. The court order comes after Britannia filed a lawsuit alleging trademark infringement, passing off, and unfair competition by Desi Bites.
The dispute centered on Desi Bites’ unauthorized use of the ‘Good Day’ mark for products like soan papdi and papad. Britannia, a leading player in the Indian bakery and confectionery segment, argued that its ‘Good Day’ trademark, registered since 1986, holds immense goodwill and reputation among consumers. The company claimed that Desi Bites’ use of the mark could mislead consumers into believing that the products were associated with Britannia, potentially harming its brand image.
Justice Mini Pushkarna, presiding over the case, acknowledged the strong reputation of Britannia’s ‘Good Day’ trademark and the potential for consumer confusion arising from Desi Bites’ identical use of the mark. The court concluded that Britannia had established a prima facie case for infringement and that continued use of the mark by Desi Bites would cause irreparable damage to the company.
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The court issued an ex parte ad interim injunction, restraining Desi Bites, its associates, and distributors from using the ‘Good Day’ trademark or any deceptively similar mark. Additionally, the court directed Desi Bites to remove all infringing products from e-commerce platforms. However, the court permitted Desi Bites to continue manufacturing and selling its products without using the ‘Good Day’ mark.
This ruling underscores the importance of trademark protection and the court’s commitment to safeguarding intellectual property rights. It serves as a reminder to businesses to respect trademarks and avoid any unauthorized use that could mislead consumers or harm the reputation of established brands.
