New Delhi: Dabur, the company behind the popular Real juice and nectar brand, has announced the launch of a new product line – Real Fizzin. This exciting addition combines the goodness of real fruit with the fun and fizz of a carbonated beverage.
Bollywood heartthrob Sidharth Malhotra has been signed as the face of the Real Fizzin campaign. The campaign will showcase how Real Fizzin offers a refreshing and delicious experience that caters to both taste and enjoyment.
“We are thrilled to expand our beverage category with Real Fizzin and welcome Sidharth Malhotra to the Real family,” said Mayank Kumar, Vice President Marketing at Dabur India. “Real is known for offering a wide variety of healthy beverages, and with Real Fizzin, we’re bringing together the goodness of fruit with the excitement of fizz. We’ve launched Real Fizzin in five exciting flavors: Cranberry, Orange, Nimbu (Lemon), Apple, and Jeera Cola. We believe consumers will love this unique combination.”
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Sidharth Malhotra echoed this sentiment, expressing his delight in being associated with Real Fizzin. “Real Fizzin is the perfect blend, offering the refreshing taste of real fruit with the fun of fizz,” he said. “Whether I’m on set or relaxing at home, Real Fizzin is my go-to drink for a refreshing and enjoyable experience. I look forward to sharing this fantastic product with my fans and consumers.”
Dabur is confident that this partnership with Sidharth Malhotra will strengthen the brand and create a deeper connection with consumers. Real has been a trusted name in fruit-based beverages for over 25 years, known for its commitment to using high-quality fruits and delivering refreshing taste. Real Fizzin promises to be a delicious addition to the Real portfolio, offering a whole new way to experience the goodness and fun of fruit.
Monisha Prasher, G.M. Marketing – Foods at Dabur India, added, “We are confident that this association with Sidharth Malhotra will further strengthen the brand and help us connect better with consumers. Real has provided fruit nutrition to millions of consumers for over 25 years. We use the best quality fruits to ensure a refreshing taste and fruit goodness, and this commitment to quality has made Real the most trusted brand in the category for over 15 years. Real Fizzin will not only strengthen the Real portfolio but will also give consumers a new taste and experience of combining fruit and fun.”
