New Delhi: Eurosport India revs up its MotoGP™ coverage in India by appointing star cricketer Shikhar Dhawan as their brand ambassador. Dhawan, known for his aggressive batting style, brings his passion for motorsports to the forefront with this exciting new role.
“It’s a huge honor to be the MotoGP™ brand ambassador for India,” Dhawan said. “The growing popularity of MotoGP™ here is thrilling, and it brings back memories of riding my bike on the streets of Delhi where I grew up. This new role with Eurosport India feels like a full-circle moment for me.”
Dhawan joins the recently launched ‘Face Kar Race Kar’ campaign, which celebrates the unwavering determination and fighting spirit that defines MotoGP™ racing.
Eurosport Ignites Passion for Motorsports in India
The 2024 MotoGP™ season is already halfway through, with 11 more races scheduled across Europe, Asia, and Australia before the grand finale at the BritishGP in Silverstone on August 2nd. The current championship leader, Francesco Bagnaia (Ducati Lenovo Team), faces a tight race with Jorge Martin (Pramac Ducati) hot on his heels, just 10 points behind.
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Arjun Nohwar, General Manager – South Asia for Warner Bros. Discovery, expressed his enthusiasm about Dhawan’s appointment. “Shikhar Dhawan’s infectious energy and broad appeal will not only resonate with existing racing fans but also introduce MotoGP™ to a whole new audience in India,” he said.
Yamaha Revs Up as Title Sponsor
Adding to the excitement, Yamaha India joins the race as the official title sponsor for MotoGP™ in India. Vijay Kaul, General Manager, Marketing Strategy Division at Yamaha India, commented, “Yamaha has a rich history in racing, and we’re delighted to partner with Eurosport India as MotoGP™ title sponsor. We look forward to sharing the exhilarating world of MotoGP™ with fans across India.”
Eurosport Takes the Lead in Sports Broadcasting
Eurosport India holds the exclusive broadcasting rights for MotoGP™ in India through a three-year deal with Dorna Sports. Their diverse sports portfolio also includes motorsports, golf, cycling, pro wrestling, table tennis, and marathons. Additionally, their partnerships with the Afghanistan Cricket Board and the Bangladesh Cricket Board for the Bangladesh Premier League showcase their commitment to comprehensive sports coverage.
With a dynamic brand ambassador, a dedicated campaign, and a strong industry partnership, Eurosport India is poised to ignite a passion for MotoGP™ racing throughout India. So, get ready to experience the thrill of the racetrack from the comfort of your living room!
