New Delhi: Leading Indian PR agency Column Inches has secured the Public Relations mandate for Namdev Finvest, a Non-Banking Financial Company (NBFC) specializing in supporting MSMEs (Micro, Small and Medium Enterprises), green financing solutions, and small business loans. This strategic partnership will see Column Inches crafting impactful media strategies to elevate Namdev Finvest’s brand awareness and engagement across the nation.
Under the terms of the agreement, Column Inches will become Namdev Finvest’s official PR partner, spearheading nationwide media activities. Their core focus will be on developing compelling messaging that resonates with target audiences while amplifying Namdev Finvest’s presence in both print and digital media landscapes.
Elevating Brand Image Through Strategic Communication
The PR agency will go beyond traditional media outreach. Column Inches will also take charge of revamping Namdev Finvest’s communication strategy and messaging. This includes overseeing brand-building initiatives, product launches, press events, media planning, and other crucial outreach activities. These tailored PR strategies aim to solidify Namdev Finvest’s position within the NBFC space and solidify their contribution to the flourishing FinTech industry.
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Mutual Excitement for a Fruitful Partnership
Expressing his delight about the collaboration, Jitendra Tanwar, Managing Director and CEO of Namdev Finvest, stated, “We are thrilled to partner with Column Inches and anticipate a long-term, successful relationship. Their expertise and proven track record in the industry give us immense confidence. We believe their efforts will significantly enhance our brand presence and help us achieve our communication goals.”
Sharing her elation on securing the mandate, Sanya Bajaj, Founder and CEO of Column Inches, commented, “We are truly grateful to Namdev Finvest for entrusting us with their PR mandate. Our team is committed to delivering data-driven media strategies that yield tangible results, contributing to Namdev Finvest’s continued business growth and market presence. We are confident that we can exceed their expectations and add value across all communication touchpoints.”
This strategic partnership positions Namdev Finvest for a prominent brand image and further expansion within the Indian financial landscape. With Column Inches’ expertise in crafting impactful narratives, Namdev Finvest is poised to solidify its role as a leading supporter of MSMEs and green financing solutions in the country.
