New Delhi: Cleartrip, a leading online travel platform, has launched a new campaign in collaboration with renowned author Chetan Bhagat. The campaign, conceptualised and executed by SW Network, aims to debunk common travel myths and educate travellers on effective ways to save money on their trips.
Many travellers rely on unproven “hacks,” such as booking flights at odd hours or using incognito mode, to secure the best deals. However, these methods often yield minimal or no results. Furthermore, despite accumulating SuperCoins through platforms like Flipkart and Myntra, many travellers fail to utilize these rewards when booking travel on Cleartrip.
The campaign, featuring Chetan Bhagat’s latest book, sheds light on the ineffectiveness of these popular travel-saving hacks. It emphasizes the real value of using SuperCoins on Cleartrip for substantial discounts on flights, hotels, and other travel essentials.
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“This book is my magnum opus. A masterpiece of absurdity,” commented Chetan Bhagat. “If you’re NOT using SuperCoins on Cleartrip, these hacks might just be your last hope. But honestly, save yourself the trouble—SuperCoins are a no-brainer.”
“Cleartrip has always been committed to providing our users with the best value, and SuperCoins are a key component of this commitment,” said Tavleen Bhatia, director – chief marketing and revenue officer at Cleartrip. “Partnering with SW Network on this campaign has allowed us to effectively educate travellers on the ease of saving by redeeming SuperCoins. The collaboration with Chetan Bhagat adds a unique and entertaining dimension, ensuring our message is both memorable and impactful.”
“This campaign presented a unique opportunity to blend humor with a powerful consumer insight,” added Raghav Bagai, co-founder of SW Network. “By collaborating with Chetan Bhagat, we have created a narrative that resonates with travellers while effectively communicating Cleartrip’s value proposition in a fresh and engaging manner.”
