New Delhi: CavinKare, a leading FMCG company, has expanded its Indica hair color brand into the creme hair color category with the launch of Indica Natural and Nourish Crème Hair Color. This new product, priced at Rs. 15, is formulated with a low-dye chemical formula and enriched with nourishing ingredients like onion oil, argan oil, and coconut oil.
The brand aims to make hair coloring accessible to a wider audience with this affordable and effective product. To further strengthen its appeal, CavinKare has roped in popular actress Trisha Krishnan as the brand ambassador.
Key Features of Indica Natural and Nourish Crème Hair Color:
- Low-dye chemical formula
- Enriched with onion oil, argan oil, and coconut oil
- 100% grey coverage
- Available in shades suitable for Indian skin tones
Quotes from Industry Leaders:
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Rajat Nanda, Business Head – Personal Care, CavinKare, expressed his excitement about the launch, stating, “Indica has always been at the forefront of innovation, and this new product is a testament to our commitment to providing consumers with effective and safe hair color solutions.”
Trisha Krishnan, the brand ambassador, shared her enthusiasm for the product, saying, “I’m thrilled to be associated with Indica and its new creme hair color. It’s a product that aligns with my belief in natural and effective beauty solutions.”
Samarth Shrivastava, Founder of BelieveTrinity, the creative agency behind the product launch, highlighted the unique selling points of the product and the creative approach taken to bring it to life.
