New Delhi: Britannia Industries, a leading Indian food company, is giving its beloved Little Hearts biscuits a fresh look and feel. The iconic heart-shaped cookies are sporting a new, modern package design alongside a heartwarming new television commercial (TVC) campaign.
The new campaign, titled “Every Bite, Full of Heart,” aims to capture the hearts of both new and existing Little Hearts fans. The vibrant and modern packaging is designed to appeal to today’s consumers, while the taste of the cookies themselves remains unchanged – the delicious recipe that’s charmed generations.
The TVC, conceptualized by Lowe Lintas Bangalore, takes viewers on a delightful journey. It starts with a couple enjoying a moment together, sharing a pack of Little Hearts. As the woman savors a cookie, a playful puppy appears. With each bite, more puppies join the scene, symbolizing the joy and happiness associated with each bite of Little Hearts.
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“We’re excited to revive Little Hearts with a modern touch,” said Britannia Industries CMO Amit Doshi. “The new look keeps pace with today’s preferences while staying true to the brand’s essence. It’s a tribute to the joy, nostalgia, and irresistible taste that has made Little Hearts a favorite for generations.”
Doshi emphasized Britannia’s commitment to innovation and customer delight. “By revamping the packaging and elevating the brand experience, we’re ensuring Little Hearts remains a beloved snack for years to come,” he added.
Lowe Lintas South’s Executive Director and Head of Creative Copy, Arpan Bhattacharyya, explained the concept behind the TVC. “Little Hearts are iconic, and their advertising should be the same,” he said. “We wanted to capture the feeling of popping a Little Heart in your mouth – and what’s cuter and more delightful than adorable puppies?”
Britannia promises that Little Hearts deliver an enriching experience with every bite. The new campaign uses the image of playful puppies to symbolize the joy and happiness associated with the snack. The combination of the modern packaging and the heartwarming TVC aims to solidify Little Hearts’ position as a household name synonymous with deliciousness and happiness.
