New Delhi: The Dharampal Satyapal Group (DS Group) has selected Brand Catapult, a Delhi-based 360-degree marketing agency, to handle the social media and performance marketing responsibilities for its premium Swiss chocolate brand, Läderach. This decision follows a competitive pitch process and underscores Läderach’s commitment to expanding its digital footprint and engaging with Indian chocolate lovers.
Brand Catapult, known for its expertise in digital marketing, influencer partnerships, and content creation, will play a pivotal role in Läderach’s growth in India. The agency’s innovative approach and deep understanding of the Indian digital landscape made it a standout choice for the brand.
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Sanskriti Gupta, from Läderach India, expressed excitement about the partnership, stating, “We are thrilled to have Brand Catapult on board. Their expertise aligns perfectly with our vision of delivering exceptional chocolate experiences to Indian consumers. We believe their creative strategies will help us connect with a wider audience and showcase the unique qualities of Läderach.”
Dhruv Goel, Founder of Brand Catapult, shared his enthusiasm for the new mandate, saying, “We are honored to be chosen to represent Läderach in India. The brand’s commitment to quality and luxury resonates with our values. We look forward to creating engaging content and impactful campaigns that elevate Läderach’s presence in the Indian market.”
This partnership marks a significant milestone for Läderach as it aims to establish itself as a leading luxury chocolate brand in India. With Brand Catapult’s support, Läderach is poised to captivate Indian consumers and solidify its position in the premium chocolate segment.
