New Delhi: BOULT, a leading Indian audio brand, has announced an exciting partnership with Ford Mustang, marking a new chapter in the convergence of automotive and audio technology in India. The collaboration introduces three new products: the BOULT Torq, BOULT Dash, and BOULT Derby, aimed at young, tech-savvy, and luxury car enthusiasts.
The strategic alliance between BOULT and Ford Mustang is built on a mutual commitment to making advanced technology accessible and delivering unparalleled experiences. This partnership is a testament to both brands’ dedication to style, excellence, and speed, blending BOULT’s audio innovation with Ford Mustang’s iconic design and heritage.
The new BOULT Torq, Dash, and Derby are meticulously designed to capture the essence of Ford Mustang’s design philosophy. This product lineup is poised to attract young, tech-savvy consumers who appreciate the fusion of cutting-edge technology with stylish, high-performance features.
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Varun Gupta, Co-founder of BOULT, expressed his enthusiasm for the partnership, stating, “We are thrilled to partner with Ford Mustang, a brand that shares our dedication to style, excellence, and speed. Through this collaboration, we aim to captivate the young and tech-savvy buyer segment with our new offerings: BOULT Torq, BOULT Dash, and BOULT Derby. This long-term partnership not only opens up doors to a new audience segment but also gives us an opportunity to look at product design in a new way.”
Tom Stany, Senior Brand & Category Manager at BOULT, added, “Partnering with Ford Mustang is a groundbreaking moment for BOULT, igniting a new era of innovation and excellence. Together, we are not just launching products; we are crafting experiences that embody the thrill of speed and the essence of cutting-edge technology. The BOULT Torq, BOULT Dash, and BOULT Derby are more than audio devices; they are a testament to our commitment to inspire and elevate the everyday lives of our consumers. This collaboration is a celebration of our shared vision to push boundaries and create something truly extraordinary.”
The partnership, which commenced earlier this year, will see the launch of multiple products over the coming months, each designed to elevate the audio experience. The collaboration allows BOULT to tap into Ford Mustang’s rich design legacy, incorporating elements that resonate with the aspirational audience looking for superior design in their audio products.
To commemorate this collaboration, BOULT has produced a digital film conceptualized and shot entirely by its in-house creative team. The film captures the synergy between BOULT and Ford Mustang, highlighting the shared spirit and drive that propel both brands forward. It features dynamic shots of a Ford Mustang racing through a track, interspersed with scenes showcasing how the new audio products are inspired by the car’s design elements.
This partnership marks a significant milestone for BOULT, setting a new standard in the audio industry. By leveraging the design insights and heritage of Ford Mustang, BOULT is poised to redefine the audio experience for its consumers, making it an exciting time for tech enthusiasts and luxury car aficionados alike.
