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BBDO Announces Leadership Change: Reyes to Helm as CEO, Robertson Transitions to Chairman

BBDO Worldwide shakes up leadership. Nancy Reyes named new CEO, succeeding Andrew Robertson who transitions to Chairman.
Industry veteran Nancy Reyes takes the reins at BBDO as CEO, while long-time leader Andrew Robertson transitions to Chairman.

New Delhi: In a significant leadership transition, BBDO Worldwide has announced that Nancy Reyes will assume the role of President and CEO, effective October 1, 2024. She succeeds Andrew Robertson, who will transition to the position of Chairman.

Reyes, a seasoned industry veteran, joined BBDO last year as CEO of the Americas. Her extensive experience, honed through senior roles at TBWA and Ogilvy, positions her as a strong leader for the global advertising agency.

Robertson, who has steered BBDO for the past two decades, will continue to be an integral part of the organization. In his new role as Chairman, he will focus on supporting the company, mentoring staff, and sharing his invaluable expertise.

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This leadership change marks a new chapter for BBDO as it navigates the evolving landscape of the advertising industry. The company expressed confidence in Reyes’ ability to drive growth and innovation, while acknowledging Robertson’s enduring contribution to BBDO’s success.

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