New Delhi: NDTV has appointed Ashish Kumar as its new Head of Brand Solutions. Kumar brings over 15 years of experience in brand solutions, integrated marketing, and content creation to the role. He announced the move on LinkedIn, expressing his excitement to join the NDTV team.
Kumar joins NDTV from Zee Media, where he served as Deputy Vice President & Lead, Zee Innovation Studio & Custom Content. In this role, he led pre-sales, conceptualization, go-to-market strategy, and execution for branded content campaigns and intellectual properties (IPs).
Prior to Zee Media, Kumar was General Manager – Marketing at Network18. He spearheaded the planning, pitching, and execution of large-format IP initiatives and branded content campaigns across the company’s English and Business cluster platforms spanning TV, digital, and print.
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Kumar has also held positions at News Corp and ABP. His extensive experience in the media industry makes him a valuable addition to NDTV. In his new role, Kumar will be responsible for leading NDTV’s brand solutions team and developing innovative marketing strategies for the company’s clients.
“I am excited to join NDTV and lead the brand solutions team,” said Kumar. “I look forward to working with the talented team at NDTV to develop innovative and effective marketing solutions for our clients.”