New Delhi: Big news for Indian streamers! Amazon has merged its miniTV service with the popular MX Player, creating a free-to-use behemoth – Amazon MX Player. This merger instantly makes it one of India’s largest free streaming services, boasting over 250 million users.
Content Galore for Free
Get ready for a massive entertainment library! Amazon MX Player offers a diverse selection – original series, blockbuster films, international dramas (including dubbed shows!), and captivating content across genres. Popular titles like Aashram and Dharavi Bank are just a few highlights.
Stream Anywhere, Advertise Smarter
Enjoy seamless viewing across mobile apps, the Amazon.in app, Prime Video, Fire TV, and connected TVs. This merger also benefits advertisers. Amazon’s advanced advertising technology, combined with MX Player’s reach, allows for targeted ads and effective brand engagement.
ALSO READ: India Gate Foods Chooses Ogilvy for Digital Creative Mandate
Investment in Originals Continues
Amazon is committed to this venture, promising continued investment in original programming and new seasons of popular shows. This not only expands the content library but also offers exciting opportunities for advertisers.
A Winning Partnership
This merger is a win-win for viewers, brands, and content partners. With MX Player’s established presence and Amazon’s vast resources, Amazon MX Player is poised to become the go-to destination for free, high-quality entertainment in India.
