New Delhi: Renowned Bollywood actor Aditya Roy Kapur has taken on a new role as the “Party Guru” in Himalaya Wellness’ latest digital video campaign for PartySmart. The campaign aims to debunk common misconceptions about partying and promote responsible enjoyment with the help of PartySmart’s herbal hangover prevention solution.
In the video, Kapur answers frequently asked questions about partying, providing tips on how to keep the good times rolling and wake up feeling refreshed the next day. Sunil Waghmode, Category & Media Manager at Himalaya Wellness, emphasized the campaign’s goal of empowering individuals to celebrate life without compromising their well-being.
“Our new film, featuring Aditya Roy Kapur as the Party Guru, perfectly captures the spirit of PartySmart,” Waghmode stated. “We aim to encourage responsible partying and help individuals enjoy their moments without worrying about the after-effects.”
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Aditya Roy Kapur, the brand ambassador for PartySmart, expressed his enthusiasm for the campaign. “I’ve learned that the best parties are the ones where everyone feels great the next day,” he said. “PartySmart is a game-changer that allows you to enjoy social events without compromising your well-being.”
The DVC, conceptualized and produced by Voxxy Media Pvt Ltd., Voxxy Studios, and directed by Venky Puthran, showcases Kapur’s charismatic personality as he debunks party myths and highlights the benefits of PartySmart’s herbal formula.
