New Delhi: In a significant move to promote sportsmanship and support Indian athletes, Aditya Birla Capital has announced its partnership with the Indian Olympic Association (IOA) as the official sponsor of Team India for the Paris Olympics 2024. This collaboration marks a noteworthy step in the company’s ongoing efforts to foster a deeper connection with the sports community.
Aditya Birla Capital, a leading financial services conglomerate and the holding company of the financial services businesses of the Aditya Birla Group, aims to celebrate the spirit of sportsmanship through this partnership. The company’s commitment to supporting Indian athletes is set to be highlighted through an integrated marketing campaign that underscores unity and the celebration of sportsmanship.
Commenting on the partnership, Vishakha Mulye, CEO of Aditya Birla Capital, emphasized the unifying power of sports. “The beauty of sports lies in its power to transcend boundaries, unite people, and demonstrate the extraordinary limits of human potential and resilience. The Olympics is one of the greatest sporting events across the world. We are excited to partner with the IOA and show our support for the Indian contingent at the Paris Olympics. We are proud to support our athletes in their journey to athletic excellence and wish Team India all the very best for an incredible performance at the Paris Olympics,” Mulye said.
ALSO READ: Subhajit Sengupta Joins HT Digital Streams as Head of Video and Social Media
PT Usha, president of the IOA, expressed heartfelt gratitude for the partnership. “We extend our sincere gratitude to Aditya Birla Capital for their support and belief in the potential of Indian athletes and in the shared commitment to nurturing sporting talent and cultivating role models for India. The growing support from brands and corporate India who understand the pivotal role sports play in our nation’s development is truly heartening and encouraging at the same time. We look forward to further strengthening our association as we strive to achieve our collective goals in the journey ahead,” Usha stated.
Neerav Tomar, Managing Director of IOS Sports and Entertainment, the official commercial agency of the Indian Olympic Association, also highlighted the importance of this collaboration. “We are delighted to have Aditya Birla Capital as the official sponsor of Team India for the upcoming Paris Olympics. Aditya Birla Capital has been an avid supporter of sports for a long time, and this partnership with Team India for the Olympic Games highlights their dedication to advancing sports in the country. This collaboration aligns with our mutual goal of empowering Team India to reach new heights of success at Paris Olympics 2024,” Tomar commented.
As part of this initiative, Aditya Birla Capital is set to launch an integrated marketing campaign featuring the inspiring stories of Indian athletes representing the country at the Paris Olympics 2024. The campaign aims to showcase their journey of overcoming challenges, their relentless pursuit of excellence, and the moments of pride that define their careers. This multifaceted campaign will be rolled out across various platforms including digital, OTT, print, outdoor, and social media. Additionally, brand activations will be designed to garner nationwide support for the Indian Olympic contingent.
This partnership between Aditya Birla Capital and the Indian Olympic Association signifies a powerful collaboration aimed at bolstering the morale of Indian athletes and enhancing the country’s presence on the global sports stage. With comprehensive support and an engaging marketing campaign, the spirit of sportsmanship and the achievements of Indian athletes are set to shine brightly at the Paris Olympics 2024.
