New Delhi: In a remarkable display of digital engagement, ABP LIVE, a prominent digital news platform, set an unprecedented record on June 4, the vote counting day for the 2024 elections. The platform saw a phenomenal increase in user engagement, achieving a staggering 50 lakh concurrent users across its various platforms, tripling its previous highest concurrent user count.
The ABP Network’s reach was equally impressive, with an astounding 200 million unduplicated users engaging with their content across websites, apps, connected TV, YouTube, and social media channels on election results day. This massive audience underscores the extensive reach and influence of ABP LIVE in the digital news space.
Commenting on this milestone, ABP Network CEO Avinash Pandey stated, “ABP LIVE’s exceptional performance on election day underscores its position as a leading force in Indian digital news. Our commitment to in-depth coverage, innovative formats, and a strong regional presence has resonated with a massive audience, making ABP LIVE the go-to destination for election news in India.”
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ABP LIVE’s dominance extended to social media and video streaming platforms. On Facebook, the network secured the top spot for user interactions on its Marathi and Bengali platforms on June 4, as per Crowdtangle data. Furthermore, ABP Network’s regional channels topped the YouTube leaderboard in live concurrent views for Marathi, Bengali, and Gujarati on the same day, according to Data Beings.
The success didn’t stop there. The ABP LIVE official app was highlighted as one of the top recommended apps on the Google Play Store in the news genre during the critical period of June 1-4, 2024. This recognition reflects the app’s popularity and the trust users place in ABP LIVE for timely and accurate election updates.
ABP LIVE also showcased its innovative edge with the “ABP Election Centre Metaverse,” a virtual experience center that recorded an impressive 50 lakh interactions on counting day. This novel approach to election coverage was well-received, indicating a high level of audience engagement and enthusiasm for immersive digital experiences.
In addition to its digital platforms, ABP LIVE’s latest initiative, the Car Play App, saw significant usage, with over 100,000 seconds of live TV and podcast plays during the final stages of exit polls and results day. This feature ensured that users could stay updated with election news even while on the go.
This landmark achievement solidifies ABP LIVE’s status as a trailblazer in digital news, particularly in election coverage. With record-breaking engagement and a rapidly growing user base, ABP LIVE has demonstrated its commitment to providing comprehensive, innovative, and regionally relevant news coverage. This success is a testament to the platform’s excellence and its pivotal role in shaping the future of news consumption in India.
