New Delhi: Gillette India has reported a notable increase in its advertising and sales promotion (ASP) expenditure for the quarter ending September 30, 2024. The company allocated Rs 113.4 crores to these activities, marking an 11.3% year-on-year (YoY) growth.
While there was a slight 0.71% decline compared to the previous quarter’s ASP spend of Rs 114.3 crores, the overall upward trend underscores Gillette India’s commitment to strengthening its brand presence and driving consumer engagement.
The increased ad spend coincides with a period of robust growth for Gillette India. The company achieved a 17% YoY sales growth, reaching Rs 782 crores. This growth was broad-based, with both urban and rural markets contributing significantly.
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Profit After Tax (PAT) also saw a substantial increase, rising by 43% YoY to Rs 133 crores. This impressive performance was attributed to strong sales growth, operational efficiencies, and innovative product offerings.
Kumar Venkatasubramanian, Managing Director of Gillette India, expressed satisfaction with the company’s strong performance. He highlighted the successful execution of the integrated growth strategy, which focuses on product portfolio optimization, superior product performance, packaging, and brand communication. Venkatasubramanian emphasized the company’s commitment to sustainable, balanced growth and value creation.
As Gillette India continues to invest in its brand and marketing initiatives, the company is well-positioned to capitalize on emerging opportunities and maintain its leadership position in the market.
