New Delhi: Global dating platform Ashley Madison has selected Pitchfork Partners Strategic Consulting LLP as its strategic communications agency in India. The agency will be responsible for managing the brand’s corporate communications, social media, and digital presence in the country.
Ashley Madison, known for its discreet dating services, has a global footprint in 45 countries. The partnership with Pitchfork Partners aims to strengthen the platform’s presence in India and resonate with the local cultural nuances.
Paul Keable, Chief Strategy Officer at Ashley Madison, expressed his enthusiasm about the collaboration: “We are excited to expand our operations in India and connect with our growing membership base. Pitchfork Partners’ expertise will be invaluable in helping us communicate effectively and establish Ashley Madison as a safe and secure space for discreet connections.”
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Jaideep Shergill, Co-founder of Pitchfork Partners, highlighted the agency’s alignment with Ashley Madison’s values: “We are thrilled to partner with a brand that fosters a non-judgmental and inclusive environment for personal exploration. Our approach to creating thoughtful communication strategies will support Ashley Madison’s growth and resonate with the Indian market.”
As Ashley Madison continues to expand its reach in India, the partnership with Pitchfork Partners will play a crucial role in shaping the platform’s narrative and engaging with its target audience.
