New Delhi: Barbie, the iconic fashion doll, has partnered with renowned Indian designer Anita Dongre to launch a limited-edition Diwali doll. This collaboration celebrates the vibrant Indian festival of lights, combining traditional Indian design with Barbie’s timeless appeal.
The Barbie Signature Diwali doll is adorned in a stunning Moonlight Bloom lehenga, designed by Anita Dongre. The ensemble features a choli top, floral Koti vest, and a lehenga skirt embellished with intricate motifs of dahlias, jasmine, and Indian lotus. The doll is accessorized with a bindi, golden bangles, and earrings, completing the authentic Indian look.
Anita Dongre expressed her enthusiasm for the collaboration, stating, “In celebration of Diwali, Barbie and I are both encouraging fans around the world to celebrate the beautiful heritage of Indian fashion and culture. My brand has always been driven by a mission to empower through fashion, and as the ultimate symbol of women empowerment, partnering with Barbie to create the Barbie Diwali doll couldn’t be a more perfect alignment of our values.”
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Lalit Agarwal, country manager of Mattel India, emphasized Barbie’s commitment to representing diverse cultures and backgrounds. He said, “We are dedicated to reflecting the stories young girls see in the world around them through Barbie, and we couldn’t be more honored to partner with renowned Indian couturier Anita Dongre to create a doll that furthers this mission. Through the Barbie Diwali doll, Barbie is thrilled to showcase India’s vibrant cultural heritage on a global stage while continuing to celebrate the power and beauty of diversity.”
The Barbie Signature Diwali doll is priced at Rs 1999 and will be available worldwide starting October 4, 2024, through major toy retailers both online and offline.
