New Delhi: MGID, a global leader in native advertising, has announced a strategic partnership with Entertainment Network India Limited (ENIL), popularly known as Mirchi. This collaboration aims to expand MGID’s innovative native advertising solutions across the Indian market through Mirchi’s rapidly growing digital ad network, MPing.
Native advertising, MGID’s flagship offering, seamlessly integrates ads into the content of web pages, providing a non-intrusive and engaging experience for users. By leveraging MGID’s advanced technology and Mirchi’s extensive client base, this partnership will make native advertising more accessible to brands nationwide.
Through this collaboration, ENIL will utilize its extensive sales network to bring MGID’s native advertising solutions to clients in over 60 cities across India. Mirchi’s MPing platform, already trusted by more than 800 brands, offers comprehensive campaign management for advertisers, simplifying the complexities of planning, buying, optimizing, and reporting. MPing’s audience-based targeting and platform-agnostic approach ensure advertisers can reach the right audiences across various digital channels, driving better ROI and delivering measurable results.
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This partnership solidifies MGID’s leadership in the native advertising space, equipping advertisers with enhanced targeting tools, deeper audience insights, and a broader range of ad formats across both digital and offline platforms. The collaboration is expected to drive higher brand conversion rates and engagement metrics, further elevating the value offered to advertisers.
Pankaj Sharma, CEO of MGID India, expressed excitement about the partnership, stating, “We are thrilled to join forces with ENIL to expand our presence in the Indian market. By combining our native push notifications, rich media, and video advertising solutions with ENIL’s deep local market expertise, we aim to meet the increasing demand for personalized and high-performing ad solutions tailored to the unique preferences of Indian audiences.”
Yatish Mehrishi, CEO of ENIL, added, “MPing has made significant strides since its launch, gaining the trust of over 800 brands across India. Now, we’re taking it a step further by transforming MPing into a full-scale digital ad network. Our partnership with MGID, a global native advertising leader, will enable us to offer advertisers deeply personalized, high-impact ad formats that drive meaningful engagement. This collaboration underscores our commitment to delivering exceptional value and results for advertisers nationwide.”
