New Delhi: KFC India announced a new chapter in its brand journey by appointing FCB India as its creative agency on record. This decision comes after a competitive multi-agency pitch process.
FCB India will be responsible for leading KFC’s entire creative communication strategy across all platforms, encompassing a “360-degree” approach. This shift signifies KFC’s commitment to innovation and growth in the Indian market, where it boasts over 1000 restaurants.
A Strategic Move for the Future
The focus for FCB India will be twofold: strengthening KFC’s brand relevance among existing customers and attracting a new generation of loyal fans. KFC has been a mainstay in India for over two decades, and this move highlights the brand’s dedication to evolving alongside the changing consumer landscape.
Appreciation for Past Partnerships and Looking Forward
KFC India’s Chief Marketing Officer, Aparna Bhawal, expressed gratitude to the brand’s previous partner, Ogilvy India. “We’ve created many successful campaigns with Ogilvy over the years,” she said, “and their contribution to deepening consumer love for KFC has been invaluable.”
ALSO READ: CNBC-TV18 Promotes Komal Desai to Senior Manager, Brand Marketing
Looking towards the future, Bhawal shared her excitement about the new partnership. “FCB India brings a fresh perspective that will help us elevate our brand presence and engage even more with consumers,” she stated. “We’re confident they’ll help us develop disruptive communication strategies to attract the next generation of KFC fans.”
FCB India Embraces the Opportunity
Dheeraj Sinha, Group CEO of FCB Group India & South Asia, echoed the excitement. “This partnership demonstrates the faith KFC has in our creativity and energy,” he said. “We see this as a tremendous opportunity to shape the next phase of KFC’s success story in India. Together, we’re committed to creating magic for the brand.”
This strategic move by KFC India positions the brand for continued growth and engagement with a new generation of Indian consumers. With FCB India’s creative expertise, KFC is poised to maintain its finger lickin’ good reputation for years to come.
