New Delhi: In a strategic move to bolster its artificial intelligence capabilities, Facebook’s parent company, Meta, has begun the rollout of its AI chatbot, Meta AI, in India. This launch signifies a major step for Meta as it aims to strengthen its presence in the competitive AI market.
Meta AI will be accessible in English across Meta’s suite of applications, including WhatsApp, Facebook, Instagram, and Messenger. Additionally, users can interact with the AI via the newly launched Meta.ai website. This broad availability underscores Meta’s commitment to integrating advanced AI technology into everyday digital interactions.
This nationwide rollout follows a successful test phase with a select group of users in India, Meta’s largest market. India, with over a billion subscribers across Meta’s platforms, presents a substantial opportunity for the company to expand its AI footprint. The chatbot had already been introduced in over a dozen countries, such as the United States, Australia, Canada, New Zealand, Singapore, South Africa, Uganda, and Zimbabwe, marking its global reach.
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Built with Meta Llama 3, Meta AI stands as one of the most advanced AI assistants available today. Meta has highlighted several practical applications of its AI in the Indian context, demonstrating its versatility and utility in everyday scenarios.
“Planning a night out with friends? Ask Meta AI in your WhatsApp group chat to recommend restaurants with great views and vegan options for you and your friends to consider,” the company suggests. “Organizing a weekend getaway? Ask Meta AI to give you ideas of places to stop on a road trip. Cramming for a test? Ask Meta AI on the web to create you a multiple-choice test. Moving into your first apartment? Ask Meta AI to ‘imagine’ the aesthetic you want so that you can create a mood board of AI-generated images for inspiration on your furniture shopping.”
These examples illustrate how Meta AI can seamlessly integrate into various aspects of users’ lives, providing personalized recommendations and creative solutions. The integration of Meta AI into popular apps like WhatsApp and Facebook aims to enhance user experience by making interactions more intuitive and efficient.
As Meta continues to innovate and expand its AI offerings, the rollout of Meta AI in India marks a significant milestone. By leveraging advanced AI technology, Meta is set to revolutionize the way users interact with digital platforms, providing them with smart, adaptive, and personalized assistance.
