New Delhi: LiveMint, a leading business news platform in India, is set to launch a series of reader and advertiser engagement initiatives under the theme ‘India Rising’ for the upcoming Union Budget 2024. This initiative aims to provide a distinct platform for brands to align with the Finance Minister’s vision of inclusive growth, macroeconomic stability, and sustainable development.
During the interim budget in February 2024, LiveMint’s user base surged to 63 million, generating 848 million overall impressions according to Google Analytics (from January 15th to February 28th, 2024). With a robust presence across social media platforms such as Twitter, Facebook, Instagram, and YouTube, Mint is one of India’s foremost business news platforms.
Mint’s extensive reach includes targeting diverse finance enthusiasts, with 33.3 million users interested in the BFSI sector, 25 million avid investors, and 15 million stock market enthusiasts (LiveMint Internal Data).
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Mint’s coverage strategy is segmented into three phases: pre-budget, budget day, and post-budget, offering high-impact sponsorship opportunities through digital and print collaborations. The pre-budget phase includes articles on market updates, top budget stories, CXO roundtables, sectoral expectations, and trading strategies. Interactive widgets such as tax and EMI calculators further enhance the content offering.
On Budget Day, Mint provides live coverage, personalized budget summaries, a live blog widget, and curated content highlighting key announcements, ensuring timely and engaging updates. Post-budget, the platform offers in-depth market analysis, budget analysis, personalized budget summaries, and sectoral reactions, providing a detailed examination of the budget’s impact.
Mint’s reader engagement initiatives include daily budget quizzes with prizes, polls, and more, aimed at building daily consumer interaction. The platform leverages in-app push notifications, quarter-page print ads, digital display banners, and prominent web/app header banners to ensure a dynamic and integrated experience for both audiences and advertisers.
“Mint’s Union Budget 2024 coverage, themed ‘India Rising,’ offers brands a unique opportunity to engage their target audience with a future-focused narrative,” said Puneet Jain, Chief Executive Officer of HT Digital. “With highly engaging initiatives, Mint’s Budget coverage and extensive content provide a deep dive for its users, creating impact for audiences and advertisers alike.”
Mint’s innovative approach to Union Budget 2024 ensures a comprehensive, interactive, and engaging experience, solidifying its position as a key player in business news and finance journalism in India. Through its strategic initiatives, Mint continues to foster an informed community of finance enthusiasts, investors, and industry leaders, contributing to the broader vision of India’s economic growth and stability.
