New Delhi: JioCinema Premium is all set to captivate audiences with the highly anticipated return of Bigg Boss OTT for its third season. Premiering on June 21st, the new season promises to deliver an immersive OTT experience with the legendary Anil Kapoor taking on hosting duties. The season is packed with breakthrough interactive features and has garnered support from six major sponsors, highlighting its massive appeal.
During a grand press conference on Tuesday, Anil Kapoor made a spectacular entrance, sharing exciting details about the upcoming season while engaging with the host of the evening, Munawar Faruqui. Bigg Boss OTT Season 3, produced by EndemolShine India (part of the Banijay Group), is set to push the boundaries of digital reality entertainment.
Anchored by the show’s immense popularity, a diverse array of brands has joined as sponsors for JioCinema Premium’s Bigg Boss OTT. The season is co-presented by Too Yumm! and Siggnature Finest Silver Elaichi, co-powered by Oppo and Sofy, with Lotus as the beauty partner and Cera as the sanitaryware partner. These brands are excited about integrating their products into the Bigg Boss OTT ecosystem.
This season, Bigg Boss OTT 3 aims to make the experience ‘Khaas’ (special) for its fans with a host of interactive features. These include audience takeovers, where viewers can influence decisions within the house, and Hype mode quizzes that drive user interactivity through comments, polls, and predictions. Other engaging features include Meme The Moment, allowing users to create memes from the live stream, and the Jeeto Dhan Dhana Dhan contest, which offers exciting prizes for viewer participation. Alongside the 24-hour live feed, JioCinema Premium subscribers will also have access to exclusive cuts, round-the-clock content drops, LIVE Shots, BB Quicks, and more.
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Alok Jain, President – General Entertainment, Viacom18, expressed his enthusiasm for the new season. “Over the years, Bigg Boss OTT has witnessed exponential growth, solidifying its position as one of India’s most popular reality entertainment shows. With Anil Kapoor as the host, we aim to deliver unmatched value to our stakeholders – viewers, advertisers, and content creators. This season’s increased interactivity will amplify engagement and excitement, broadening our reach and offering viewers an unprecedented front-row experience of over-the-top entertainment.”
Ferzad Palia, Business Head, JioCinema, shared his insights on expanding JioCinema Premium’s offerings. “With Bigg Boss OTT 3, we expand our JioCinema Premium offering into the highly consumed reality genre. Our rapidly growing base of members will now witness one of the biggest digital entertainment shows with a brand-new experience. We’re certain that this season will be a whole new level of entertainment.”
Deepak Dhar, Founder & Group CEO, Banijay Asia & EndemolShine India, highlighted the innovative aspects of the new season. “Bigg Boss has been a flagship show for us, constantly innovating and setting new benchmarks in entertainment. With Anil Kapoor as the host, we are taking it a notch higher for our audiences. Viewers can expect an electrifying season with an exciting theme, new twists, and high-voltage drama.”
Anil Kapoor himself expressed his excitement for the new role. “If you think you’ve seen it all in Bigg Boss, think again! I’m pulling out all the stops this season to bring you the most epic, the most masaaledar season of Bigg Boss yet! Amidst all the brewing suspense around this new season, all I ask of the fans is that they forget everything they think they know about Bigg Boss OTT, kyunki ‘Ab Sab Badlega’. The audience should expect the unexpected from their two evergreen and ever-surprising game masters, Bigg Boss & Anil Kapoor.”
Yogesh Tewari, Vice President – Marketing, GUILTFREE Industries Limited, praised the partnership. “At Too Yumm! we have always looked out for partnerships that showcase our versatile product portfolio and Masaledaar offerings. Bigg Boss OTT aligns perfectly with our brand’s dynamic image, allowing us to connect with its ever-growing and enthusiastic audience base.”
A spokesperson from Siggnature Finest Silver Elaichi highlighted the strategic fit of the collaboration. “Reality entertainment has tremendous consumption and engagement, and Bigg Boss OTT is a clear category leader. By partnering with India’s biggest entertainment phenomenon, our objective is to enhance brand visibility and deepen engagement.”
Karan Dua, Product Marketing Head, OPPO India, expressed excitement about the synergy between the brand and the show. “We are delighted to partner with Bigg Boss OTT Season 3 as the ‘powered-by’ sponsor. This partnership is something that we’ve been looking forward to while launching the OPPO F27 ProPlus 5G, as both OPPO and Bigg Boss OTT speak to a consumer that’s daring and living life on the edge.”
Toshiyuki Nakamura, Vice President – Marketing, Unicharm India, emphasized the cultural impact of Bigg Boss OTT. “Bigg Boss OTT is not just a show; it is a cultural phenomenon that captivates audiences with its high-intensity action and entertainment. We look forward to leveraging this partnership to strengthen our brand presence and foster meaningful connections with the viewers.”
The previous season of Bigg Boss OTT shattered records with unprecedented viewership and engagement. The season achieved an astounding 30 billion+ watch time minutes and drew in over 100 million viewers, captivating advertisers and brands across various categories.
With Anil Kapoor at the helm and a plethora of interactive features, Bigg Boss OTT Season 3 is set to deliver an unforgettable viewing experience, promising even greater engagement and excitement.
