New Delhi: Vadilal, a renowned ice cream and frozen dessert brand, has selected 82.5 Communications as its creative agency partner. The agency will be responsible for handling the brand’s full-service creative duties, including advertising, design, and packaging.
Vadilal, established in 1907, has a strong presence in the Indian market. The brand’s decision to partner with 82.5 Communications reflects its commitment to enhancing its brand image and reaching a wider audience.
Aakanksha Gandhi, President of Branding and New Business Development at Vadilal, expressed her excitement about the collaboration. She stated, “As a 90s kid, I grew up admiring the creative brilliance of Piyush Pandey and Ogilvy. Today, I’m proud to see Vadilal partnering with 82.5 Communications to take our brand to new heights.”
Niraj Presswala, General Manager of Marketing and Branding at Vadilal, emphasized the importance of connecting with people of all ages. He said, “Partnering with 82.5, we aim to develop a unique brand language and drive exceptional sales growth.”
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Anuraag Khandelwal, Chief Creative Officer of 82.5 Communications, shared his enthusiasm for the partnership. He commented, “Vadilal has a rich legacy, and their products are truly delightful. We’re excited to help them spread the joy and love for ice cream.”
Naveen Raman, Executive Vice President and Branch Head of 82.5 Communications – South, added, “We’re thrilled to partner with Vadilal. Their brand holds a special place in the hearts of consumers, and we aim to elevate it to even greater heights.”
82.5 Communications, part of the Ogilvy Group, is a young and dynamic creative agency with a reputation for innovative and effective work. This partnership marks a significant milestone for both Vadilal and 82.5 Communications as they work together to strengthen the brand’s position in the market.
